Oktoberfest

The real Oktoberfest feel all year round

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Paulaner beer stein with 1 liter capacity, filled with beer and foam

1.0 l glass mug

1.0 l glass mug – bring the Oktoberfest into your home! The original Oktoberfest “Maßkrug” litre glass will give you a true Oktoberfest feeling: With a volume of 1 l, this robust tankard ensures your beer stays cool for longer and showcases the formation of a perfect head of foam. Typical of the Oktoberfest, it stands for pure camaraderie and is just made for a “Prost!” to conviviality. To preserve the vibrant colours of the print logo, please wash by hand only – that way, your beer mug will continue to look as if it has just come straight from the Oktoberfest!

€9.00*

Lapel pin

Lapel pin – a small piece of tradition to pin on your lapel or bag! With the Paulaner pin badge, you can simply pin on a piece of Bavarian culture. The iconic Paulaner monk on the pin stands for the long tradition of the art of brewing and can be worn in many ways – on a hat, jacket or bag. Lapel pins are back in fashion, and give any outfit that extra little something. This metal pin with its 1.5 cm diameter is the ideal accessory for all Paulaner fans and collectors.

€3.50*

Paulaner Gold Gaudiknopf without Gift Box

Gaudiknopf Pin-Set old brass

Gaudiknopf pin - tradition meets style! The original Paulaner Gaudiknopf is more than just a pin: with the embossed Paulaner thaler and the iconic beer mug design, you can show off your passion for beer in a charming way. Perfect for Oktoberfest, club evenings or simply as a stylish statement in everyday life!

€12.90*

Gaudiknopf Pin-Set old silver

€12.90*

Traditional knee socks

Trachten knee-high socks - tradition to slip into The Paulaner knee-high socks will get you through any folk festival in style. With their traditional pattern, high-quality feel and discreet Paulaner pin, they show that you're in love with your homeland: There's love of home in them - right down to the tips of your toes!

€19.00*

Dunkelblaues Paulaner Lanyard mit weißem Schriftzug und Metallhaken

Festival lanyard

Festival lanyard – your key to enjoying the perfect festival! With the Paulaner lanyard in a stylish festival design, you’ll always have your keys firmly within your grasp – and our lanyard is of course stylish, too. Whether you are at the beer stand, on a carousel or wearing it simply as an eye-catcher when you’re on the go, this lanyard will attract everyone’s attention. In elegant navy blue, with an all-over print design and robust metal hook, it is also the perfect gift for all Paulaner fans.

€4.90*

Multiple Paulaner beer stein pendants in various colors arranged side by side

Set of 10 beer mugs

Beer mug straps-so that your beer belongs only to you! Who hasn't been there? Ten mugs on the table - but which one was yours? With our beer mug bands, you can give your mug character. An eye-catcher at any party and a charming solution for a better overview at the beer table. Cheers to individuality in Paulaner style!

€15.00*

Gaudiknopf Pin Paula

Gaudiknopf Pin “Paula” - beer mood to pin on! With the Paulaner Gaudiknopf in waitress design, you can bring the Wiesn feeling right into your home. The lovingly designed motif shows a waitress with a beer mug - perfect for anyone who celebrates beer, joie de vivre and traditional costume culture. Whether as an accessory for traditional costume parties, Oktoberfest or as a fun eye-catcher in everyday life - this pin is guaranteed to get people talking and put them in a good mood!

€9.90*

Belt buckle

Lederhosen belt buckle - brand loyalty to wear The belt buckle combines robust quality with a Bavarian sense of tradition. The detailed embossed monk in the center makes it a real eye-catcher - whether at a folk festival, on a hiking trip or in everyday life. Made from solid metal, it goes perfectly with traditional costume looks and jeans - and adds a touch of Paulaner flair to any outfit.

€19.00*

Traditional gray Paulaner leather shorts with belt and decorative stitching, isolated on white background

Leather pants short

Paulaner lederhosen - tradition that never goes out of fashion and hops in the detail! With these high-quality buckskin traditional trousers, you can bring authentic Bavarian style to any folk festival. Made from 100% goatskin, each pair of trousers is unique: natural graining in the leather gives them an individual character that only genuine craftsmanship can offer. The elaborate embroidery features classic oak leaves as well as finely crafted hop motifs - a loving homage to Bavarian brewing culture. The robust leather belt with solid buckle and Paulaner logo rounds off the look in style. Whether at the Oktoberfest, in the beer garden or at a club party: with these lederhosen, you can celebrate true Paulaner joie de vivre - with a sense of tradition, strong character and style.

€249.00*

Traditional Shirt white

Trachten shirt white - timeless style with character Simple, but anything but ordinary: the white Paulaner shirt impresses with its clear lines, fine material and subtle brand affiliation. Ideal with a vest, lederhosen or simply as a stylish statement with Bavarian soul.

€69.00*

Paulaner Decorative Clasp in Traditional Design

Paulaner Keychain with Pretzel and Mini Mug

Dunkelblaue Umhängetasche mit silberner Zierspange und Paulaner-Schlüsselanhänger mit Mini-Krug und Brezel.

Traditional bag with pendant

Traditional costume bag with pendant - small, fine and full of Paulaner charm This traditional bag is your perfect companion for every festive season. Practical, robust and with lovely details such as the Paulaner pendant - for all those who love something special.

€39.00*

Traditional Hairstyle

Headband - beer love meets Bavarian chic The stylish headband with Paulaner pin gives your traditional costume look that little bit extra. A real statement for Oktoberfest fans and all those who wear tradition with a wink.

€14.90*

Traditional vest

Traditional vest - a stylish Bavarian look The Paulaner traditional vest combines traditional fabrics with modern accents. Whether worn with a white shirt or a checked version - you'll cut a traditional figure wherever you go. And: it wears as well as it looks!

€119.00*

Paulaner Traditional Shirt Light Blue Back

Front view of a light blue traditional Bavarian shirt with a stand-up collar and buttons.

Traditional shirt blue plaid

Paulaner traditional shirt blue checked - Authentically Bavarian, strikingly embroidered The blue checked Paulaner traditional shirt combines Bavarian tradition with a modern, brand-loyal look. The classic cut, the timeless check pattern and the high-quality Paulaner embroidery make this shirt the ideal companion for folk festivals, company events or everyday life with traditional flair.

€69.00*

Front view of a dark blue traditional Bavarian jacket with silver buttons and delicate embroidery on the collar.

Women Traditional Jacket

Ladies' traditional jacket - tradition meets style Whether worn with a dirndl or jeans: the high-quality Paulaner traditional jacket for women impresses with traditional details, a perfect fit and a touch of Bavarian joie de vivre. The modern traditional look!

€119.00*

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