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New arrivals

Jutebeutel Mönch naturfarben mit Mönchtaler Standsdruck

Jute bag Mönch

The Paulaner “Mönch” jute bag – your practical companion for everyday life and leisure Whether shopping, leisure, or a spontaneous trip: this sturdy cotton bag is a reliable companion throughout the day. With its generous storage space, it offers room for all your essentials, while the striking monk motif conveys a genuine Munich lifestyle. Sustainable, durable, and full of character – just the thing for fans of Bavarian cosiness.

€12.90*

Paulaner beer stein with 1 liter capacity, filled with beer and foam

1.0 l glass mug

1.0 l glass mug – bring the Oktoberfest into your home! The original Oktoberfest “Maßkrug” litre glass will give you a true Oktoberfest feeling: With a volume of 1 l, this robust tankard ensures your beer stays cool for longer and showcases the formation of a perfect head of foam. Typical of the Oktoberfest, it stands for pure camaraderie and is just made for a “Prost!” to conviviality. To preserve the vibrant colours of the print logo, please wash by hand only – that way, your beer mug will continue to look as if it has just come straight from the Oktoberfest!

€9.00*

dunkelblauer Trachtenjanker mit Paulaner Schriftzug und Mönchsbrosche

Traditional Jacket

Größe: 44

Traditional Jacket – Tradition with Bavarian Character Whether at a folk festival, on special occasions, or in everyday life with a traditional style: The Paulaner traditional jacket combines traditional craftsmanship with modern comfort. Its classic cut, high-quality materials, and meticulous craftsmanship make it a timeless companion for any occasion. With its authentic look and thoughtful details, it embodies genuine Bavarian tradition—stylish, versatile, and bearing the unmistakable Paulaner signature.

€299.00*

Beanie

Paulaner Knit Beanie – Casual Look, Cozy Comfort Stay stylish throughout the cold season: The dark blue Paulaner knit beanie combines timeless design with cozy comfort. Made from soft, high-quality material, it reliably keeps you warm while giving you a casual look. The simple dark blue color pairs well with a variety of outfits, while the subtle Paulaner branding adds an authentic touch. Thanks to its elastic fit, the beanie sits comfortably and adapts perfectly to any head shape.

€9.90*

Gift ideas

Paulaner keychain with beer mug, #PAULANER lettering and pretzel as charms, isolated on white background

Key fob

Paulaner key ring - practical, funny and always with you! The Paulaner key ring is your daily companion with that certain something. Its original design and high-quality details make it the perfect accessory for real Paulaner fans. Whether as a lucky charm or a practical little helper - this key ring not only keeps your keys tidy, but also puts a smile on your face. A little highlight for everyday life and a great gift idea for any beer lover.

€9.90*

Cap

Paulaner cap—striking 3D embroidery for your look! Sporty, modern, and timeless: the Paulaner cap with high-quality 3D embroidery adds character to your outfit. The logo gives it a clear accent that immediately catches the eye. Thanks to breathable material and an adjustable closure, the cap fits comfortably—whether you're meeting friends, at a festival, or in a beer garden.

€14.90*

White sock with embroidered Paulaner beer bottle motif.

“Hellbier” socks

Größe: 37

“Hellbier” socks – for all true fans, from head to toe! These socks are the perfect accessory for all who like to show their love of Munich Hell in a subtle but charming way. With a small embroidered Hellbier bottle on each sock, they make a witty statement that gives any outfit a certain little extra. White socks are true classics, and go with almost anything – casually with jeans, or simply as part of a relaxed, leisurely look. Available in two standard sizes, they also make the ideal, humorous gift for Paulaner fans.

€9.90*

1.0 l glass mug

1.0 l glass mug – bring the Oktoberfest into your home! The original Oktoberfest “Maßkrug” litre glass will give you a true Oktoberfest feeling: With a volume of 1 l, this robust tankard ensures your beer stays cool for longer and showcases the formation of a perfect head of foam. Typical of the Oktoberfest, it stands for pure camaraderie and is just made for a “Prost!” to conviviality. To preserve the vibrant colours of the print logo, please wash by hand only – that way, your beer mug will continue to look as if it has just come straight from the Oktoberfest!

€9.00*

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Junge Frau prostet mit einem großen Bierkrug Paulaner Bier im Freien, im Hintergrund unterhalten sich zwei Männer.

Fan favorites

Blue street sign with white lettering "Paulanergarten" and white border, isolated on white background

PAULANERGARTEN street sign

Paulanergarten street sign – bring Bavarian attitude to your garden! With the retro-style Paulanergarten street sign, you can give your outdoor area an air of Bavarian conviviality. Whether you fix it to the fence, over your barbecue or on the terrace – this robust steel sign will create an instantaneous beer garden atmosphere. In Bavaria, beer gardens are not just somewhere to eat and drink, but an integral part of Bavarian culture, where people come to meet friends and enjoy life. Beer gardens combine tradition and sociability – a feeling that you can bring to your home with this sign.

€19.90*

barbecue apron

Paulaner barbecue apron - style and function for your BBQ moments!With the Paulaner barbecue apron, every barbecue party becomes an event! The robust apron protects you from unwanted splashes, while the iconic Paulaner design perfects your look at the barbecue. Practical, durable and comfortable - so you have full freedom of movement to show off your barbecue skills. Whether for a big barbecue with friends or a relaxed BBQ in the garden, this apron will make you the star of the grill. Indispensable for all barbecue fans and Paulaner lovers!

€19.90*

Pool sliders

Größe: 38

Pool sliders – and summer can roll on! Summer, sun, Paulaner-style! With these pool sliders, you are well equipped for relaxing days at the lake, pool or beach. Comfortable, stylish and in the classic Paulaner dark blue that goes with any outfit, these slip-on sliders are your trusty companions on any summer day. Just slip them on and off you go – as if you had summer on your feet!

€24.90*

1.0 l glass mug

1.0 l glass mug – bring the Oktoberfest into your home! The original Oktoberfest “Maßkrug” litre glass will give you a true Oktoberfest feeling: With a volume of 1 l, this robust tankard ensures your beer stays cool for longer and showcases the formation of a perfect head of foam. Typical of the Oktoberfest, it stands for pure camaraderie and is just made for a “Prost!” to conviviality. To preserve the vibrant colours of the print logo, please wash by hand only – that way, your beer mug will continue to look as if it has just come straight from the Oktoberfest!

€9.00*

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