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Close-up of dark blue traditional Bavarian vest with Paulaner pin and buttons.

Clothing

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Paulaner Ugly Christmas Sweater with sequins and hand

Paulaner Ugly Christmas Sweater with Weißbier Glass Sequins

Front view of a dark blue Christmas sweater with white patterns (fir trees, snowflakes, zigzag lines) and two large embroidered beer glasses with foam. Below, the text "Paulaner".

Ugly Christmas sweater

Ugly Xmas sweater with two-way sequin design – your interactive sweater for the Christmas season! This unique sweater not only generates a festive mood, but also offers a lot of fun with its two-way brushable sequins. Decide for yourself if your glass is full or empty – our witty design is bound to make people laugh. With its high standard of workmanship and comfortable cut, it not only looks good, but is also extremely comfortable to wear. Perfect for the festive period and a real eye-catcher!

€49.90* €54.90* (9.11% saved)

White sock with embroidered Paulaner beer bottle motif.

“Hellbier” socks

“Hellbier” socks – for all true fans, from head to toe! These socks are the perfect accessory for all who like to show their love of Munich Hell in a subtle but charming way. With a small embroidered Hellbier bottle on each sock, they make a witty statement that gives any outfit a certain little extra. White socks are true classics, and go with almost anything – casually with jeans, or simply as part of a relaxed, leisurely look. Available in two standard sizes, they also make the ideal, humorous gift for Paulaner fans.

€9.90*

Traditional knee socks

Trachten knee-high socks - tradition to slip into The Paulaner knee-high socks will get you through any folk festival in style. With their traditional pattern, high-quality feel and discreet Paulaner pin, they show that you're in love with your homeland: There's love of home in them - right down to the tips of your toes!

€19.00*

Cap

Paulaner cap—striking 3D embroidery for your look! Sporty, modern, and timeless: the Paulaner cap with high-quality 3D embroidery adds character to your outfit. The logo gives it a clear accent that immediately catches the eye. Thanks to breathable material and an adjustable closure, the cap fits comfortably—whether you're meeting friends, at a festival, or in a beer garden.

€14.90*

“Weißbier” t-shirt

“Weißbier” t-shirt – the stylish way to show your colours! With this Paulaner wheat beer t-shirt, you are making a fashion statement that captures the spirit of Munich and celebrates the genuine enjoyment of beer. Made of 100% cotton, it offers ultra-comfortable wearability and can be combined perfectly with any casual look. Its relaxed cut and high-quality embroidered motif give the t-shirt an extra touch of class – ideal for days at leisure or your next event. Whether you are having a barbecue, going to the beer garden or are wearing it as a stylish everyday piece: with this shirt, you bring an element of Munich attitude into your everyday life!

€24.90*

Swimming trunks

Paulaner swimming trunks - for the perfect summer! Summer, sun, Paulaner style! With the Paulaner swimming trunks, you're ready for unforgettable days at the lake, pool or beach. These swimming trunks combine comfort and style and come in the classic Paulaner dark blue that goes with any summer outfit. Just slip them on and go for a stroll - feel like you've got summer on your body! Your perfect companion for relaxed summer days.

€39.00*

Gaudiknopf Pin Paula

Gaudiknopf Pin “Paula” - beer mood to pin on! With the Paulaner Gaudiknopf in waitress design, you can bring the Wiesn feeling right into your home. The lovingly designed motif shows a waitress with a beer mug - perfect for anyone who celebrates beer, joie de vivre and traditional costume culture. Whether as an accessory for traditional costume parties, Oktoberfest or as a fun eye-catcher in everyday life - this pin is guaranteed to get people talking and put them in a good mood!

€9.90*

Ugly X-Mas Sweater

Ugly X-Mas Sweater – get into the Christmas spirit, Paulaner style! With its eye-catching design and authentic Paulaner details, this sweater is guaranteed to bring good cheer to any celebration. Whether at your next party or a cosy mulled wine evening, it is comfortable, soft and a real eye-catcher. For everyone who loves Christmas, humour and their favourite beer in equal measure.

€59.90*

Black baseball cap, top view with visible seams and Paulaner band.

Black baseball cap, underside view with curved brim.

Dad-hat cap

Dad-hat cap – casual cord meets Bavarian class! With the Bavarian “Dad-hat” cap, you bring a real element of charm to your look – and in stylish cord, no less! Cord is not only extremely durable and versatile, but also gives any outfit a cool retro touch. This cap, made of high-quality cotton and sporting the typical Bavarian cap logo and embroidered Paulaner motif, is perfect for wearing to your leisure activities or a relaxed get-together in the beer garden. The subtle texture of the corduroy material ensures it is comfortable to wear and will enhance any combination. An accessory with both style and character!

€39.95*

Belt buckle

Lederhosen belt buckle - brand loyalty to wear The belt buckle combines robust quality with a Bavarian sense of tradition. The detailed embossed monk in the center makes it a real eye-catcher - whether at a folk festival, on a hiking trip or in everyday life. Made from solid metal, it goes perfectly with traditional costume looks and jeans - and adds a touch of Paulaner flair to any outfit.

€19.00*

Dark blue Paulaner polo shirt for men with button placket, front view, isolated on white background

Classic men’s polo shirt

Classic men’s polo shirt – for stylish everyday wear! This classic polo shirt is guaranteed to turn heads/draw looks. The elegant, tone-on-tone “Paulaner” embroidered motif on the left chest and its modern cut make it the perfect companion for any occasion. Whether you are meeting friends or at the office – with this polo shirt, you will always look stylish. The button placket with tone-on-tone buttons rounds off the timeless design, ensuring an elegant appearance.

€34.90*

Pool sliders

Pool sliders – and summer can roll on! Summer, sun, Paulaner-style! With these pool sliders, you are well equipped for relaxing days at the lake, pool or beach. Comfortable, stylish and in the classic Paulaner dark blue that goes with any outfit, these slip-on sliders are your trusty companions on any summer day. Just slip them on and off you go – as if you had summer on your feet!

€24.90*

Rain poncho

Rain poncho - stays dry, looks good! The Paulaner poncho is your savior when it's pouring down like a beer mug! In stylish dark blue and with a striking logo, it protects you from the rain and cuts a fine figure at the same time. Quick to put on and super easy to stow away - the perfect companion for festivals, folk festivals or on the way to the beer garden.

€24.90*

White t-shirt with small Paulaner Hellbier bottle embroidery on left chest

“Hellbier” t-shirt

“Hellbier” t-shirt - the must-have for all Hellbier fans! With its amusing little embroidered Hellbier bottle motif on the chest, this Paulaner t-shirt has just the right amount of individuality and charm. A t-shirt that is discreet and at the same time a real eye-catcher – perfect for those who stand by their favourite beer. In classic white and made of 100% cotton, this t-shirt is comfortable to wear and can be combined in many different ways. Whether you are off to the beer garden or wearing it in your everyday life, this shirt shows what real love of Hellbier is all about.

€24.90*

Hoodie

Paulaner Hoodie – Your Daily Essential Put it on, feel good, go: With its soft lining, relaxed fit, and deep dark blue color, this hoodie will quickly become your favorite piece. The print on the back, “It's a good day to have a Paulaner,” makes a statement – unobtrusive in everyday life, but always with character.

€54.90*

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1634 t-shirt

1634 t-shirt – the art of brewing meets casual look! Paulaner has been producing beer for people to enjoy since 1634 – and that is an achievement that merits its very own t-shirt! So with the Paulaner 1634 t-shirt, you are bearing more than 300 years’ worth of brewing culture right there on your chest. The historic design on a classic blue background is more than just a statement – it is a tribute to a tradition that is every bit as cool today as it was back then. Made of 100% cotton, this t-shirt sits comfortably, and naturally feels good. Whether you are wearing it for an after-work beer or simply because it looks good, with this t-shirt you are showing the true history of beer.

€16.90* €24.90* (32.13% saved)

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Paulaner dark blue tracksuit back view with hoodie and pants

Paulaner Hooded Sweatshirt with Sleeve Print

Paulaner Pants with Lettering Detail View

Paulaner tracksuit in dark blue with hoodie and jogging pants, both with Paulaner lettering

Jogging suit

Jogging suit – comfort with character! Our jogging suit will draw plenty of looks and is extremely comfortable to wear. Made from 100% organic cotton, it feels pleasant to the touch, while the large print logo in navy adds that little extra something. Ideal for all those who value comfort but still want to make a clear statement.

€84.90* €99.90* (15.02% saved)

Traditional gray Paulaner leather shorts with belt and decorative stitching, isolated on white background

Leather pants short

Paulaner lederhosen - tradition that never goes out of fashion and hops in the detail! With these high-quality buckskin traditional trousers, you can bring authentic Bavarian style to any folk festival. Made from 100% goatskin, each pair of trousers is unique: natural graining in the leather gives them an individual character that only genuine craftsmanship can offer. The elaborate embroidery features classic oak leaves as well as finely crafted hop motifs - a loving homage to Bavarian brewing culture. The robust leather belt with solid buckle and Paulaner logo rounds off the look in style. Whether at the Oktoberfest, in the beer garden or at a club party: with these lederhosen, you can celebrate true Paulaner joie de vivre - with a sense of tradition, strong character and style.

€249.00*

Traditional Shirt white

Trachten shirt white - timeless style with character Simple, but anything but ordinary: the white Paulaner shirt impresses with its clear lines, fine material and subtle brand affiliation. Ideal with a vest, lederhosen or simply as a stylish statement with Bavarian soul.

€69.00*

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College jacket

College jacket – iconic and casual all-rounder Our college jacket is perfect for the transitional period between seasons and for trendy outfits. It will convince you not only with its sporty cut, but also with high-quality details: The 3D-embroidery on the front and large embroidered Paulaner monk on the back make this jacket a real eye-catcher. Whether you are wearing it in your everyday life or when out and about meeting friends – this jacket combines style and Bavarian attitude.

€74.90* €89.90* (16.69% saved)

Paulaner Decorative Clasp in Traditional Design

Paulaner Keychain with Pretzel and Mini Mug

Dunkelblaue Umhängetasche mit silberner Zierspange und Paulaner-Schlüsselanhänger mit Mini-Krug und Brezel.

Traditional bag with pendant

Traditional costume bag with pendant - small, fine and full of Paulaner charm This traditional bag is your perfect companion for every festive season. Practical, robust and with lovely details such as the Paulaner pendant - for all those who love something special.

€39.00*

Traditional Hairstyle

Headband - beer love meets Bavarian chic The stylish headband with Paulaner pin gives your traditional costume look that little bit extra. A real statement for Oktoberfest fans and all those who wear tradition with a wink.

€14.90*

Traditional vest

Traditional vest - a stylish Bavarian look The Paulaner traditional vest combines traditional fabrics with modern accents. Whether worn with a white shirt or a checked version - you'll cut a traditional figure wherever you go. And: it wears as well as it looks!

€119.00*

Classic hoodie

Classic hoodie – offering warmth, flexibility and a casual look all wrapped into one! This classic-cut hoodie offers you comfort and style for any situation. The elasticated cuffs on the sleeves and sweatshirt ribbing at the hip ensure an optimum fit, while the adjustable hood with threaded cord provides flexibility. The two side pockets offer practical storage space, perfect for when you are on the go. The unobtrusive, tone-on-tone embroidered “Paulaner” motif in classic navy blue gives the hoodie that little extra something – ideal for every day.

€49.90*

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