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Close-up of dark blue traditional Bavarian vest with Paulaner pin and buttons.

Clothing

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Paulaner Ugly Christmas Sweater with sequins and hand

Paulaner Ugly Christmas Sweater with Weißbier Glass Sequins

Front view of a dark blue Christmas sweater with white patterns (fir trees, snowflakes, zigzag lines) and two large embroidered beer glasses with foam. Below, the text "Paulaner".

Ugly Christmas sweater

Ugly Xmas sweater with two-way sequin design – your interactive sweater for the Christmas season! This unique sweater not only generates a festive mood, but also offers a lot of fun with its two-way brushable sequins. Decide for yourself if your glass is full or empty – our witty design is bound to make people laugh. With its high standard of workmanship and comfortable cut, it not only looks good, but is also extremely comfortable to wear. Perfect for the festive period and a real eye-catcher!

€54.90*

Ugly Xmas sweater

Ugly Xmas sweater – your eye-catching sweater for plenty of festive cheer! With our Paulaner “Ugly Xmas sweater”, you will be ready whenever the next party calls. With its colourful design, this sweater guarantees fun and cheer, whether you are talking about the next party, or are out and about with your friends. The high-quality blend of cotton and polyester guarantees a comfortable wearability and easy care, while the cheerful all-over print ensures an unmistakable look. A must-have for anyone wishing to showing their humorous side!

€49.90* €59.90* (16.69% saved)

Dark blue knitted Paulaner beanie with sewn label.

Knitted woolly hat

The woolly hat – your stylish companion for cooler days! The woolly hat with the Paulaner label is a must-have when it starts to get chilly outside. It provides cosy warmth and gives your outfit a relaxed touch – perfect for cold winter days or relaxed evenings outside. In classic dark blue, it goes with everything, and is always prepared for winter walks or strolls through the city. Just put it on and enjoy its cosy warmth!

€14.90*

Tip

Swimming trunks

Paulaner swimming trunks - for the perfect summer! Summer, sun, Paulaner style! With the Paulaner swimming trunks, you're ready for unforgettable days at the lake, pool or beach. These swimming trunks combine comfort and style and come in the classic Paulaner dark blue that goes with any summer outfit. Just slip them on and go for a stroll - feel like you've got summer on your body! Your perfect companion for relaxed summer days.

€39.00*

White sock with embroidered Paulaner beer bottle motif.

“Hellbier” socks

“Hellbier” socks – for all true fans, from head to toe! These socks are the perfect accessory for all who like to show their love of Munich Hell in a subtle but charming way. With a small embroidered Hellbier bottle on each sock, they make a witty statement that gives any outfit a certain little extra. White socks are true classics, and go with almost anything – casually with jeans, or simply as part of a relaxed, leisurely look. Available in two standard sizes, they also make the ideal, humorous gift for Paulaner fans.

€9.90*

“Weißbier” t-shirt

“Weißbier” t-shirt – the stylish way to show your colours! With this Paulaner wheat beer t-shirt, you are making a fashion statement that captures the spirit of Munich and celebrates the genuine enjoyment of beer. Made of 100% cotton, it offers ultra-comfortable wearability and can be combined perfectly with any casual look. Its relaxed cut and high-quality embroidered motif give the t-shirt an extra touch of class – ideal for days at leisure or your next event. Whether you are having a barbecue, going to the beer garden or are wearing it as a stylish everyday piece: with this shirt, you bring an element of Munich attitude into your everyday life!

€19.00*

Pool sliders

Pool sliders – and summer can roll on! Summer, sun, Paulaner-style! With these pool sliders, you are well equipped for relaxing days at the lake, pool or beach. Comfortable, stylish and in the classic Paulaner dark blue that goes with any outfit, these slip-on sliders are your trusty companions on any summer day. Just slip them on and off you go – as if you had summer on your feet!

€24.90*

Black baseball cap, top view with visible seams and Paulaner band.

Black baseball cap, underside view with curved brim.

Dad-hat cap

Dad-hat cap – casual cord meets Bavarian class! With the Bavarian “Dad-hat” cap, you bring a real element of charm to your look – and in stylish cord, no less! Cord is not only extremely durable and versatile, but also gives any outfit a cool retro touch. This cap, made of high-quality cotton and sporting the typical Bavarian cap logo and embroidered Paulaner motif, is perfect for wearing to your leisure activities or a relaxed get-together in the beer garden. The subtle texture of the corduroy material ensures it is comfortable to wear and will enhance any combination. An accessory with both style and character!

€39.95*

Traditional Bavarian “Tracht” shirt in blue

Traditional Bavarian “Tracht” shirt in blue – a classic shirt for any occasion! The Paulaner “Tracht” shirt is the perfect complement for traditional lederhosen and thus a real highlight for any fan of traditional “Tracht” costumes. Whether you are off to the festival or just relaxing after-work, with this shirt you are wearing an authentic traditional style. Its timeless design also goes well with jeans, however, or other casual alternatives – and it is so comfortable that you will want to wear it all day long. In classic blue with a tone-on-tone embroidered logo, it brings tradition and casual style together.

€59.90* €74.90* (20.03% saved)

Dark blue Paulaner polo shirt for men with button placket, front view, isolated on white background

Classic men’s polo shirt

Classic men’s polo shirt – for stylish everyday wear! This classic polo shirt is guaranteed to turn heads/draw looks. The elegant, tone-on-tone “Paulaner” embroidered motif on the left chest and its modern cut make it the perfect companion for any occasion. Whether you are meeting friends or at the office – with this polo shirt, you will always look stylish. The button placket with tone-on-tone buttons rounds off the timeless design, ensuring an elegant appearance.

€34.90*

1634 t-shirt

1634 t-shirt – the art of brewing meets casual look! Paulaner has been producing beer for people to enjoy since 1634 – and that is an achievement that merits its very own t-shirt! So with the Paulaner 1634 t-shirt, you are bearing more than 300 years’ worth of brewing culture right there on your chest. The historic design on a classic blue background is more than just a statement – it is a tribute to a tradition that is every bit as cool today as it was back then. Made of 100% cotton, this t-shirt sits comfortably, and naturally feels good. Whether you are wearing it for an after-work beer or simply because it looks good, with this t-shirt you are showing the true history of beer.

€24.90*

Traditional gray Paulaner leather shorts with belt and decorative embroidery, isolated on white background

Lederhosen shorts

Lederhosen shorts – a tradition that never goes out of fashion! With these traditional lederhosen shorts in wild buck leather, you can take a touch of Bavaria to any festival. Lederhosen are part and parcel of a Bavarian culture that has existed for centuries. Each pair of lederhosen is unique – small scars in the leather are natural features that give the lederhosen character. They are made of 100% goatskin, and feature dark, embroidered oak leaves and a leather belt with a buckle bearing the Paulaner logo, thus offering all you need for a perfect appearance in traditional “Tracht”!

€219.00* €249.00* (12.05% saved)

Paulaner dark blue tracksuit back view with hoodie and pants

Paulaner Hooded Sweatshirt with Sleeve Print

Paulaner Pants with Lettering Detail View

Paulaner tracksuit in dark blue with hoodie and jogging pants, both with Paulaner lettering

Jogging suit

Jogging suit – comfort with character! Our jogging suit will draw plenty of looks and is extremely comfortable to wear. Made from 100% organic cotton, it feels pleasant to the touch, while the large print logo in navy adds that little extra something. Ideal for all those who value comfort but still want to make a clear statement.

€99.90*

White t-shirt with small Paulaner Hellbier bottle embroidery on left chest

“Hellbier” t-shirt

“Hellbier” t-shirt - the must-have for all Hellbier fans! With its amusing little embroidered Hellbier bottle motif on the chest, this Paulaner t-shirt has just the right amount of individuality and charm. A t-shirt that is discreet and at the same time a real eye-catcher – perfect for those who stand by their favourite beer. In classic white and made of 100% cotton, this t-shirt is comfortable to wear and can be combined in many different ways. Whether you are off to the beer garden or wearing it in your everyday life, this shirt shows what real love of Hellbier is all about.

€22.90*

Dark blue Paulaner polo shirt for women with button placket, front view, isolated on white background

Classic women’s polo shirt

Classic women’s polo shirt – your elegant companion for every day! This polo shirt combines simple elegance with a feminine, modern cut. The unobtrusive, tone-on-tone “Paulaner” embroidered motif on the left side of the chest gives the shirt a stylish touch perfect for any occasion. Whether you are taking a relaxed stroll through the city or are at the office – you will always cut a fine figure in this polo shirt. The tone-on-tone button placket is a sophisticated detail rounding off the shirt’s timeless look.

€34.90*

Classic hoodie

Classic hoodie – offering warmth, flexibility and a casual look all wrapped into one! This classic-cut hoodie offers you comfort and style for any situation. The elasticated cuffs on the sleeves and sweatshirt ribbing at the hip ensure an optimum fit, while the adjustable hood with threaded cord provides flexibility. The two side pockets offer practical storage space, perfect for when you are on the go. The unobtrusive, tone-on-tone embroidered “Paulaner” motif in classic navy blue gives the hoodie that little extra something – ideal for every day.

€49.90*

Dunkelblaue Strickjacke mit langen Ärmeln und Knopfleiste vorne.

Traditional Bavarian “Tracht” cardigan

Traditional Bavarian “Tracht” cardigan – your statement of genuine Bavarian style. Our traditional Bavarian cardigan is perfect for wearing at folk festivals and will keep you warm even on cooler days. There is more to “Trachten” (traditional costumes) than just fashion – they stand for a sense of home, of belonging, tradition, and the Bavarian way of life, which is of course still very much alive today. Wearing our navy blue cardigan, you will not only be stylishly dressed, but will also be showing your affiliation with Bavarian culture. With its high-quality of workmanship and discreet rivet-pin ornament, it goes with any outfit and offers you the perfect traditional Bavarian look!

€89.00* €109.00* (18.35% saved)

Paulaner Hellbier Vest Embroidery Detail

“Hellbier” bodywarmer

The “Hellbier” bodywarmer – lightweight, légère, legendaryThe “Hellbier” bodywarmer is your new go-to item for the transitional period between seasons! The cool embroidered motif of the Paulaner “Hellbier” bottle makes it an absolute eye-catcher. Super lightweight and warming nevertheless, it can easily be combined with any outfit – whether under or over it. And the best thing about it? You stay warm without feeling constricted. Perfect for all those who like to be both comfortable and stylish!

€49.90*

College jacket

College jacket – iconic and casual all-rounder Our college jacket is perfect for the transitional period between seasons and for trendy outfits. It will convince you not only with its sporty cut, but also with high-quality details: The 3D-embroidery on the front and large embroidered Paulaner monk on the back make this jacket a real eye-catcher. Whether you are wearing it in your everyday life or when out and about meeting friends – this jacket combines style and Bavarian attitude.

€89.90*

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