Young man drinking Paulaner beer from a large glass in front of a fireplace, wearing a festive Paulaner Christmas sweater.

Perfectly dressed

Traditional, leisure & more

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Blue Paulaner Christmas bauble hanging on a Christmas tree branch, fireplace fire in the background.

Perfectly equipped

Games, bags, decoration & more

Go to accessoires

Three young people clinking Paulaner wheat beer glasses in a cozy wooden cabin, Christmas lights in the background.

Perfectly served

Glasses, mugs & more

Got to glasses & mugs

New arrivals

Hoodie

Größe: S

Paulaner Hoodie – Your Daily Essential Put it on, feel good, go: With its soft lining, relaxed fit, and deep dark blue color, this hoodie will quickly become your favorite piece. The print on the back, “It's a good day to have a Paulaner,” makes a statement – unobtrusive in everyday life, but always with character.

€54.90*

Mini umbrella

Mini umbrella – compact, stylish and always with you! When the weather does what it wants, the Paulaner mini umbrella is your reliable hero for when you're on the go. Small enough to fit in any bag, but big on style: its elegant wooden handle fits comfortably in your hand and gives the umbrella a classic look. The subtle Paulaner logo on the canopy adds the perfect touch – ideal for all fans of Bavarian tradition.

€29.90*

Bavarian Cap

Bavarian Cap – Paulaner Edition Show what you like: a genuine traditional Munich beer. The cap combines classic style with the Bavarian way of life – subtle, timeless, to the point. The perfect accessory for fans of beer, tradition, and good cheer.

€39.95*

Retro Reisetasche

The Paulaner Retro Travel Bag – your stylish travel companion with characterWith its authentic vintage look, it brings genuine retro charm to your everyday life. Whether you're going on a weekend trip, to training or on a short holiday, the spacious main compartment has room for all your essentials, while additional pockets keep everything tidy. Thanks to its robust construction, comfortable handles and adjustable shoulder strap, you can travel flexibly at all times. Classic in design, practical in use – that's how you travel today.

€74.90*

Gift ideas

Paulaner keychain with beer mug, #PAULANER lettering and pretzel as charms, isolated on white background

Key fob

Paulaner key ring - practical, funny and always with you! The Paulaner key ring is your daily companion with that certain something. Its original design and high-quality details make it the perfect accessory for real Paulaner fans. Whether as a lucky charm or a practical little helper - this key ring not only keeps your keys tidy, but also puts a smile on your face. A little highlight for everyday life and a great gift idea for any beer lover.

€9.90*

Gaudiknopf Pin-Set old silver

Gaudiknopf pin - tradition meets style! The original Paulaner Gaudiknopf is more than just a pin: with the embossed Paulaner thaler and the iconic beer mug design, you can show off your passion for beer in a charming way. Perfect for Oktoberfest, club evenings or simply as a stylish statement in everyday life!

€12.90*

Cap

Paulaner cap—striking 3D embroidery for your look! Sporty, modern, and timeless: the Paulaner cap with high-quality 3D embroidery adds character to your outfit. The logo gives it a clear accent that immediately catches the eye. Thanks to breathable material and an adjustable closure, the cap fits comfortably—whether you're meeting friends, at a festival, or in a beer garden.

€14.90*

Notebook

Paulaner notebook—ready for any idea Ideal for anyone who appreciates comfort and good craftsmanship. The Paulaner notebook combines tradition and functionality in a perfect companion for everyday life and work. The high-quality hardcover with embossed Paulaner logo stands for genuine quality. Whether for meetings, brainstorming sessions, or personal notes, the fine dotted paper offers plenty of space for ideas, sketches, and thoughts. An elastic closure band, practical ribbon bookmark, and integrated pen loop ensure that you are always ready to go—open it up, start writing, and keep at it.

€14.90*

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Junge Frau prostet mit einem großen Bierkrug Paulaner Bier im Freien, im Hintergrund unterhalten sich zwei Männer.

Fan favorites

Paulaner wall-mounted bottle opener shaped like a beer bottle with Münchner Hell label

Wall bottle opener

Wall-mounted bottle opener - stylish, practical, always ready for use! Wall-mounted bottle opener in light beer bottle design combines functionality with Bavarian charm. Made from high-quality wood, it is not only a practical helper, but also a real eye-catcher - whether in the kitchen, bar or party room. Thanks to its fixed wall mounting, it is always in place and ready for use when the next convivial moment calls. Cheers! Translated with DeepL.com (free version)

€24.90*

Korki

Korki – a practical cap for any bottle! The bottle is not empty yet, but the crown cork is missing ... No longer a problem, because the reusable Paulaner Korki made of silicone will fit all standard bottle necks perfectly, keeping your drink fresh. Simply put it on, and your bottle is securely closed again. An absolute must-have for every household, and ideal for your next garden party. Please note: the bottle in the picture is just an illustration – what will be delivered is the Korki.

€3.00*

Blue street sign with white lettering "Paulanergarten" and white border, isolated on white background

PAULANERGARTEN street sign

Paulanergarten street sign – bring Bavarian attitude to your garden! With the retro-style Paulanergarten street sign, you can give your outdoor area an air of Bavarian conviviality. Whether you fix it to the fence, over your barbecue or on the terrace – this robust steel sign will create an instantaneous beer garden atmosphere. In Bavaria, beer gardens are not just somewhere to eat and drink, but an integral part of Bavarian culture, where people come to meet friends and enjoy life. Beer gardens combine tradition and sociability – a feeling that you can bring to your home with this sign.

€19.90*

Rain poncho

Rain poncho - stays dry, looks good! The Paulaner poncho is your savior when it's pouring down like a beer mug! In stylish dark blue and with a striking logo, it protects you from the rain and cuts a fine figure at the same time. Quick to put on and super easy to stow away - the perfect companion for festivals, folk festivals or on the way to the beer garden.

€24.90*

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