Group of young people sitting outdoors around a table with Paulaner wheat beer glasses in focus.

Perfectly served

Glasses, mugs & more

Go to glasses & mugs

Two men wearing traditional leather trousers drinking Paulaner beer outside in the garden

Perfectly dressed

Traditional, leisure & more

Go to clothing

People playing cards at a table, one hand holding a full Paulaner beer glass with foam.

Perfecty equipped

Games, bags, decoration & more

Go to accessoires

New arrivals

Multiple Paulaner beer stein pendants in various colors arranged side by side

Set of 10 beer mugs

Beer mug straps-so that your beer belongs only to you! Who hasn't been there? Ten mugs on the table - but which one was yours? With our beer mug bands, you can give your mug character. An eye-catcher at any party and a charming solution for a better overview at the beer table. Cheers to individuality in Paulaner style!

€15.00*

Paulaner Gold Gaudiknopf without Gift Box

Gaudiknopf Pin-Set old brass

Gaudiknopf pin - tradition meets style! The original Paulaner Gaudiknopf is more than just a pin: with the embossed Paulaner thaler and the iconic beer mug design, you can show off your passion for beer in a charming way. Perfect for Oktoberfest, club evenings or simply as a stylish statement in everyday life!

€12.90*

Gaudiknopf Pin-Set old silver

Gaudiknopf pin - tradition meets style! The original Paulaner Gaudiknopf is more than just a pin: with the embossed Paulaner thaler and the iconic beer mug design, you can show off your passion for beer in a charming way. Perfect for Oktoberfest, club evenings or simply as a stylish statement in everyday life!

€12.90*

Paulaner Bottle Opener with Wooden Handle

Wooden-handled bottle opener with aphorism

Wooden-handled bottle opener – a unique accessory for any bottle! For all those who particularly appreciate the first sip: The Paulaner wooden-handled bottle opener with a witty aphorism makes opening bottles even more fun. The robust wooden handle sits comfortably in the hand. The natural patterns of the wood grain give each opener its own unique look – so every one is one of a kind. Variable engraving depths and structures in the wood give it character, making the opener a very special accessory for all Paulaner fans.

€4.90*

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Traditional Bavarian “Tracht” shirt in blue

Traditional Bavarian “Tracht” shirt in blue – a classic shirt for any occasion! The Paulaner “Tracht” shirt is the perfect complement for traditional lederhosen and thus a real highlight for any fan of traditional “Tracht” costumes. Whether you are off to the festival or just relaxing after-work, with this shirt you are wearing an authentic traditional style. Its timeless design also goes well with jeans, however, or other casual alternatives – and it is so comfortable that you will want to wear it all day long. In classic blue with a tone-on-tone embroidered logo, it brings tradition and casual style together.

€59.90* €74.90* (20.03% saved)

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Traditional gray Paulaner leather shorts with belt and decorative embroidery, isolated on white background

Lederhosen shorts

Lederhosen shorts – a tradition that never goes out of fashion! With these traditional lederhosen shorts in wild buck leather, you can take a touch of Bavaria to any festival. Lederhosen are part and parcel of a Bavarian culture that has existed for centuries. Each pair of lederhosen is unique – small scars in the leather are natural features that give the lederhosen character. They are made of 100% goatskin, and feature dark, embroidered oak leaves and a leather belt with a buckle bearing the Paulaner logo, thus offering all you need for a perfect appearance in traditional “Tracht”!

€219.00* €249.00* (12.05% saved)

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Dunkelblaue Strickjacke mit langen Ärmeln und Knopfleiste vorne.

Traditional Bavarian “Tracht” cardigan

Traditional Bavarian “Tracht” cardigan – your statement of genuine Bavarian style. Our traditional Bavarian cardigan is perfect for wearing at folk festivals and will keep you warm even on cooler days. There is more to “Trachten” (traditional costumes) than just fashion – they stand for a sense of home, of belonging, tradition, and the Bavarian way of life, which is of course still very much alive today. Wearing our navy blue cardigan, you will not only be stylishly dressed, but will also be showing your affiliation with Bavarian culture. With its high-quality of workmanship and discreet rivet-pin ornament, it goes with any outfit and offers you the perfect traditional Bavarian look!

€89.00* €109.00* (18.35% saved)

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Ugly Xmas sweater

Größe: S

Ugly Xmas sweater – your eye-catching sweater for plenty of festive cheer! With our Paulaner “Ugly Xmas sweater”, you will be ready whenever the next party calls. With its colourful design, this sweater guarantees fun and cheer, whether you are talking about the next party, or are out and about with your friends. The high-quality blend of cotton and polyester guarantees a comfortable wearability and easy care, while the cheerful all-over print ensures an unmistakable look. A must-have for anyone wishing to showing their humorous side!

€49.90* €59.90* (16.69% saved)

Top gift picks

Stick umbrella with wooden handle

Stick umbrella – protection against any shower of rain! This stick umbrella not only offers reliable protection against the rain, but also brings a little Paulaner flair to your everyday life. The real wooden handle sits comfortably in the hand and gives the umbrella a sophisticated touch. The discreet Paulaner logo on the dark blue fabric provides a special accent. With its generous diameter of 120 cm, it is ideal for one person – or for two wanting to share its protection.

€29.90*

Retro-style Rucksack

Retro-style rucksack – your trusty companion for all sorts of exciting experiences! Whether you are hiking in the mountains or shopping in the city, our Paulaner retro-style rucksack is the ideal companion for your leisure trips. Made of waxed canvas, it not only offers robust functionality, but also genuine retro charm. An absolute eye-catcher, which goes with any outfit, and that will accompany you everywhere – no matter where you go.

€54.90*

Tote bag 1634

Simply indispensable in everyday life: our jute bag is the perfect all-rounder, whether for shopping, spontaneous outings or as a stylish accessory. With its practical format, it offers enough space for everything you need in everyday life - and with maximum carrying comfort. Paulaner has been bringing real beer enjoyment since 1634 - and with this bag, you'll be carrying over 300 years of brewing culture with you. The historic design in classic blue is more than just a statement - it is a tribute to a tradition that is as cool today as it was back then.

€9.99*

Lapel pin

Lapel pin – a small piece of tradition to pin on your lapel or bag! With the Paulaner pin badge, you can simply pin on a piece of Bavarian culture. The iconic Paulaner monk on the pin stands for the long tradition of the art of brewing and can be worn in many ways – on a hat, jacket or bag. Lapel pins are back in fashion, and give any outfit that extra little something. This metal pin with its 1.5 cm diameter is the ideal accessory for all Paulaner fans and collectors.

€3.50*

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Ugly Xmas sweater

Größe: S

Ugly Xmas sweater – your eye-catching sweater for plenty of festive cheer! With our Paulaner “Ugly Xmas sweater”, you will be ready whenever the next party calls. With its colourful design, this sweater guarantees fun and cheer, whether you are talking about the next party, or are out and about with your friends. The high-quality blend of cotton and polyester guarantees a comfortable wearability and easy care, while the cheerful all-over print ensures an unmistakable look. A must-have for anyone wishing to showing their humorous side!

€49.90* €59.90* (16.69% saved)

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Junge Frau prostet mit einem großen Bierkrug Paulaner Bier im Freien, im Hintergrund unterhalten sich zwei Männer.

Fan favorites

Paulaner beer stein with 1 liter capacity, filled with beer and foam

1.0 l glass mug

1.0 l glass mug – bring the Oktoberfest into your home! The original Oktoberfest “Maßkrug” litre glass will give you a true Oktoberfest feeling: With a volume of 1 l, this robust tankard ensures your beer stays cool for longer and showcases the formation of a perfect head of foam. Typical of the Oktoberfest, it stands for pure camaraderie and is just made for a “Prost!” to conviviality. To preserve the vibrant colours of the print logo, please wash by hand only – that way, your beer mug will continue to look as if it has just come straight from the Oktoberfest!

€9.00*

White sock with embroidered Paulaner beer bottle motif.

“Hellbier” socks

“Hellbier” socks – for all true fans, from head to toe! These socks are the perfect accessory for all who like to show their love of Munich Hell in a subtle but charming way. With a small embroidered Hellbier bottle on each sock, they make a witty statement that gives any outfit a certain little extra. White socks are true classics, and go with almost anything – casually with jeans, or simply as part of a relaxed, leisurely look. Available in two standard sizes, they also make the ideal, humorous gift for Paulaner fans.

€9.90*

Tip

Swimming trunks

Größe: S

Paulaner swimming trunks - for the perfect summer! Summer, sun, Paulaner style! With the Paulaner swimming trunks, you're ready for unforgettable days at the lake, pool or beach. These swimming trunks combine comfort and style and come in the classic Paulaner dark blue that goes with any summer outfit. Just slip them on and go for a stroll - feel like you've got summer on your body! Your perfect companion for relaxed summer days.

€39.00*

Pool sliders

Größe: 38

Pool sliders – and summer can roll on! Summer, sun, Paulaner-style! With these pool sliders, you are well equipped for relaxing days at the lake, pool or beach. Comfortable, stylish and in the classic Paulaner dark blue that goes with any outfit, these slip-on sliders are your trusty companions on any summer day. Just slip them on and off you go – as if you had summer on your feet!

€24.90*

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