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New arrivals

Hip bag
Hip bag
Hip bag – always with you, always practical! Whether you are at the lake, in the beer garden or at a festival – the Paulaner hip bag leaves your hands free and everything you need at your fingertips. In stylish blue with the Paulaner logo, and made from robust canvas, it is the perfect companion for any occasion. It offers a safe place for valuables, so that they are stored close to your body, whether you are away travelling or simply at the latest party. No more searching – just strap it on and off you go – to enjoy the good things in life without a care in the world.

€14.90*
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Jug Christmas tree pendant
Jug Christmas tree pendant
Mug Christmas tree ornaments - for real Paulaner lovers and a festive atmosphere! Why not decorate your Christmas tree with a unique design? With the Paulaner beer mug Christmas tree ornament, you can add a special touch to your Christmas decorations. The elegant, handmade glass beer mug, decorated with the Paulaner logo, not only brings a festive atmosphere into your home, but also a personal touch for true Paulaner lovers. Ideal for anyone who wants to combine their love of beer with the festive Christmas season!

€9.90*
Tote bag 1634
Tote bag 1634
Simply indispensable in everyday life: our jute bag is the perfect all-rounder, whether for shopping, spontaneous outings or as a stylish accessory. With its practical format, it offers enough space for everything you need in everyday life - and with maximum carrying comfort. Paulaner has been bringing real beer enjoyment since 1634 - and with this bag, you'll be carrying over 300 years of brewing culture with you. The historic design in classic blue is more than just a statement - it is a tribute to a tradition that is as cool today as it was back then.

€9.99*
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Swimming trunks
Swimming trunks
Größe: L
Paulaner swimming trunks - for the perfect summer! Summer, sun, Paulaner style! With the Paulaner swimming trunks, you're ready for unforgettable days at the lake, pool or beach. These swimming trunks combine comfort and style and come in the classic Paulaner dark blue that goes with any summer outfit. Just slip them on and go for a stroll - feel like you've got summer on your body! Your perfect companion for relaxed summer days.

€39.00*

Top gift picks

Wooden Christmas tree ornament
Wooden Christmas tree ornament
Wooden Christmas tree ornament – for a festive look with Bavarian flair! This Paulaner ornament made of real oak will be a real eye-catcher on your Christmas tree. Rustic, festive and with a diameter of 8 cm, it is exactly the right size to make a real impression on the Christmas tree. Each ornament is unique, because wood lives – small variations in colour and grain are what gives the ornaments their charm! Caution: As the ornament has been oiled, please do not place it directly on sensitive surfaces. It is however perfectly safe on your Christmas tree.

€9.90*
Fairy lights
Fairy lights – let’s light things up! With the Paulaner fairy lights, you can create the right ambience for any occasion all year round. Whether you need them for summer evening barbecues, cosy autumn hours on the terrace, or winter celebrations in the garden – these weatherproof fairy lights always provide for atmospheric lighting and an inviting ambience. The 5-metre long string of lights, of which every second one bears the Paulaner logo, is a real eye-catcher, setting decorative accents wherever deployed. Simply plug it in and enjoy the immediately created cosy atmosphere!

€24.99*
Stick umbrella with wooden handle
Stick umbrella with wooden handle
Stick umbrella – protection against any shower of rain! This stick umbrella not only offers reliable protection against the rain, but also brings a little Paulaner flair to your everyday life. The real wooden handle sits comfortably in the hand and gives the umbrella a sophisticated touch. The discreet Paulaner logo on the dark blue fabric provides a special accent. With its generous diameter of 120 cm, it is ideal for one person – or for two wanting to share its protection.

€29.90*

Fan favorites

“Hellbier” socks
“Hellbier” socks
“Hellbier” socks – for all true fans, from head to toe! These socks are the perfect accessory for all who like to show their love of Munich Hell in a subtle but charming way. With a small embroidered Hellbier bottle on each sock, they make a witty statement that gives any outfit a certain little extra. White socks are true classics, and go with almost anything – casually with jeans, or simply as part of a relaxed, leisurely look. Available in two standard sizes, they also make the ideal, humorous gift for Paulaner fans.

€9.90*
“Weißbier” beer mats – pack of 100
“Weißbier” beer mats – pack of 100
“Weißbier” beer mats – for clean tables and an authentic beer experience! Enjoy your wheat beer as it should be served: with Paulaner beer mats in a historic beer garden design, you can bring authentic wheat beer flair into your home. Whether you’re enjoying a sociable barbecue or a cosy get-together, these robust cardboard coasters will both protect your table and bring in that special Paulaner feeling. With a diameter of 10.5 cm, they are a perfect fit under any wheat beer glass, and our practical pack of 100 mats means you will always have plenty to hand.

€3.90*
"Weißbier” glass 6 x 0.5 l
"Weißbier” glass 6 x 0.5 l
“Weißbier” glass 6 x 0.5 l – always the original for true enjoyment! Why drink wheat beer from a wheat beer glass? It’s really quite simple: the tall, slender shape of the glass perfectly accentuates the notes of yeast and allows a magnificent crown of foam to develop. The full aroma of the beer is then able to unfold as it should. When pouring, simply hold the glass at a slight angle, pour slowly, and just before you get to the end, bring the glass upright again for the perfect crown. With this set of 6 glasses, you are perfectly equipped.

€24.90*
Flip-top lid
Flip-top lid
Flip-top lid – your reliable protection against unwanted guests! As soon as the warm weather begins, wasps, flies and other insects are quick to arrive. With the Paulaner flip-top lid, however, your drink will remain undisturbed. This robust lid can be placed on top of all standard glass sizes and provides reliable protection – whether you’re using a 0.3 l or a 0.5 l glass, the flip-top lid will fit perfectly. So you can relax and enjoy your evening after work, with no annoying disturbances.

€2.50*
Wooden pin badge
Wooden pin badge – a touch of nature for you to pin on! Small, made of real birch wood and full of Bavarian charm, the Paulaner wooden pin badge is a versatile accessory. On a jacket, hat, rucksack or even on your shirt collar, this pin will make any look a little “Paulaner” – and bring a touch of nature into your everyday life. With its high-quality branded print motif it not only looks great, but tells a story – one of native timber and Bavarian tradition. Material: birch wood with branded print motif Colour: natural wood

€3.90*
Pool sliders
Pool sliders
Pool sliders – and summer can roll on! Summer, sun, Paulaner-style! With these pool sliders, you are well equipped for relaxing days at the lake, pool or beach. Comfortable, stylish and in the classic Paulaner dark blue that goes with any outfit, these slip-on sliders are your trusty companions on any summer day. Just slip them on and off you go – as if you had summer on your feet!

€24.90*
Lapel pin
Lapel pin
Lapel pin – a small piece of tradition to pin on your lapel or bag! With the Paulaner pin badge, you can simply pin on a piece of Bavarian culture. The iconic Paulaner monk on the pin stands for the long tradition of the art of brewing and can be worn in many ways – on a hat, jacket or bag. Lapel pins are back in fashion, and give any outfit that extra little something. This metal pin with its 1.5 cm diameter is the ideal accessory for all Paulaner fans and collectors.

€3.50*